We knew the day would eventually arrive and it finally has. Google has announced that businesses can now create pages on Google+. This opportunity is huge for people who want to connect with customers regarding their brands, products and/or local businesses. As Google+ continues to grow in popularity, your law firm has the potential to [...]
Both Google and Bing have admitted to using social endorsements (i.e. “likes”, “tweets” and “+1′s) as a signal when ranking sites in search results. But just how much of an effect is it having on your website? Well…it depends. At the moment, the answer is probably not very much, but as personalized search evolves, social [...]
For me, the month of June is right in the heart of wedding season. So when I initially read about Google +1, my first thought was, oh that’s nice, Google gets to bring a date. But some of the special ladies (re: products) Google has recently decided to introduce to their family (re: users) at [...]
Twitter launched a new version of their web page today, and the new design is eerily similar to that of a search engine. They announced the new design on their blog this morning, and the reason that they gave for the redesign: Helping people access Twitter in more relevant and useful ways upon first introduction [...]
Special thanks to my good friend Rem Jackson for bringing this awesome new tool to our attention. I’ll be the first to admit that I don’t spend as much time on social bookmarking sites as I should. Building your reputation on sites like Digg, StumbleUpon, and others can usually provide a great ROI later in [...]
Offering an incentive for someone to Tweet about your product is a great idea if done correctly (and with some sort of creativity), but the tactic seems to be used more and more lately. In the most recent Tweet incentive, Squarespace is giving away 30 iPhones in 30 days for anyone that tweets something about [...]
You’re probably hearing more and more about Twitter as the days go by, either on television when they announce the newest celebrity who is “tweeting”, or from your friends and colleagues who already seem to be up on the Twitter lingo. Well, just because you’re left scratching your head whenever they bring up words like [...]
After reading an article in the Washington Post this morning about people Tweeting while serving jury duty, I immediately said to myself: is it bad that I could picture myself doing that? After I realized that the answer is yes, I finally had a breakthrough: my life would not be complete without Twitter (or Facebook). [...]
This is a perfect case of viral marketing meets social media marketing meets, well, probably a stupid decision. George Murphy, Foster Web Marketing’s SEO and social media marketing manager, was interviewed last week in an article by the Baltimore Sun on the power of social media marketing. The article also featured a young Baltimore native [...]
So here is a quick example of how an attorney that is active on Twitter was able to find a potential client pretty easily. Jennifer Cohen, who does some social media marketing for some of our clients from time to time, was recently loading groceries into her car near where she lives on a busy [...]
