Here is “everything you need to know about image optimization for lawyers” condensed into just a few hundred words. Let’s start at the very beginning. You need images on your site. In the same way video engages web visitors, so do images. And in the same way videos must be optimized properly to give you [...]
Blogging about news stories is very controversial in the legal field – especially in the personal injury one. Since the general public tends to have a negative attitude toward this field of law, personal injury attorneys who create content around news can be easily criticized as “ambulance chasers.” In many cases, this label might be [...]
Importance of Site Speed Site speed takes in to account the amount of time all elements of a web page take to load. This includes images, video, content, etc. Anyone that’s spent time on the Internet knows how frustrating it can be to wait… and wait… for a website to load. In fact, Google added [...]
When it Comes to Google, Fresh is Often Best! Google has continued to keep Web marketers and search engine optimizers on their toes by announcing another major change to its search engine algorithm. What You Can’t Forget About Google… Sometimes one of the fundamental aspects of Google is forgotten – that it is a business. [...]
For years, we have heard from various sources that the “best practice” for title tags is to keep them under 70 characters. In the video below, the guys at SEOmoz prove that Google is indexing titles as long as 1,000 characters. So while we now know that Google is indeed looking at longer titles, it [...]
If you are not a data junky, Google Analytics can be a little overwhelming. But here’s the deal: Google Analytics tells you (almost) everything you need to know to dominate search engine rankings AND convert visitors into contacts and clients. Here is what Google Analytics can tell you about your attorney website: How potential clients [...]
Like it or not, Google Panda will affect your web marketing. But…there is good news. If you take a deep breath, re-evaluate a few strategies and press forward, you can actually benefit in a big way from Google’s algorithm changes. Here’s the gist of it: Google wants better, cleaner, more accurate search results and they [...]
For me, the month of June is right in the heart of wedding season. So when I initially read about Google +1, my first thought was, oh that’s nice, Google gets to bring a date. But some of the special ladies (re: products) Google has recently decided to introduce to their family (re: users) at [...]
We’ve been talking a lot about Google Places on this blog recently. There are a couple of reasons for that. We’ve been talking a lot about Google Places on this blog recently. There are a couple of reasons for that. Google Places is relatively new. Local search is believed to be the wave of the [...]
Keyword research and tracking is one of the most important aspects in any SEO campaign and finding a tool to help with this seems like it would be an easy endeavor. There are a handful of effective keyword research tools out there and we’ve definitely used our share to help us determine what will work best for us – and for our clients’ bottom line – which, of course, depends on search engine rankings.
