Here is “everything you need to know about image optimization for lawyers” condensed into just a few hundred words. Let’s start at the very beginning. You need images on your site. In the same way video engages web visitors, so do images. And in the same way videos must be optimized properly to give you [...]
Both Google and Bing have admitted to using social endorsements (i.e. “likes”, “tweets” and “+1′s) as a signal when ranking sites in search results. But just how much of an effect is it having on your website? Well…it depends. At the moment, the answer is probably not very much, but as personalized search evolves, social [...]
For years, we have heard from various sources that the “best practice” for title tags is to keep them under 70 characters. In the video below, the guys at SEOmoz prove that Google is indexing titles as long as 1,000 characters. So while we now know that Google is indeed looking at longer titles, it [...]
If you are not a data junky, Google Analytics can be a little overwhelming. But here’s the deal: Google Analytics tells you (almost) everything you need to know to dominate search engine rankings AND convert visitors into contacts and clients. Here is what Google Analytics can tell you about your attorney website: How potential clients [...]
As we move into the new age of search engine optimization, you should be focusing on content, video and links from high-authority websites. Google is eliminating one shortcut at a time and pretty soon, the following methods will be completely extinct. As it stands now, they are outdated, unethical and against every rule Google has [...]
Like it or not, Google Panda will affect your web marketing. But…there is good news. If you take a deep breath, re-evaluate a few strategies and press forward, you can actually benefit in a big way from Google’s algorithm changes. Here’s the gist of it: Google wants better, cleaner, more accurate search results and they [...]
