Keyword research and tracking is one of the most important aspects in any SEO campaign and finding a tool to help with this seems like it would be an easy endeavor. There are a handful of effective keyword research tools out there and we’ve definitely used our share to help us determine what will work best for us – and for our clients’ bottom line – which, of course, depends on search engine rankings.
As my colleague Laura so excellently pointed out in her post on the effects of Google’s Panda update, Google’s algorithm change has negatively affected the rankings of a great number of sites. No sites have been more affected by this than article submission sites. In fact, many attorneys I know have been very gun-shy to [...]
Content quality of a site plays a big role in the site’s search ranking now, but one of the big questions is how much weight does the site’s authority bring to the table?
Our lives have become increasingly visual. Nowhere is this reflected better than online. Where we once expected to only see text, we now are bombarded by images. Well they say a picture is worth a thousand words, but can a picture be worth a thousand page views? Surprisingly, the answer can often be yes. One [...]
Don’t let the name of Google’s recent update, known as the Panda Update, misguide you – it’s not as friendly as it sounds and definitely looks for more than just good bamboo. Well, that’s what we’re led to believe anyway. Named after an engineer (not the cuddly animal we love to ooh and aww over at the zoo), the Panda update was designed to improve search quality by reducing rankings for low quality sites, therefore rewarding high quality sites.
Promoting your favorite local vendor and submitting a testimonial for a friend’s business can also boost your business – especially when a link is involved. If they use it on their website ask that a live link to your website is included in exchange for the testimonial. You will not only gain an inbound link, you can draw traffic from those that read your testimonial.
