While your site and business focus may switch from the actual Web site and design to SEO/SEM principles and social media campaigns, it is a good time to take a step back from your site and revisit it as an interested prospect. Often times we are too focused on other concepts and forget we can [...]
Using social media for business became an important and growing strategy in 2008. Now that we better understand the use and importance of social media campaigns, the next question becomes, how do we measure its success? More business people and executives and wondering where are the numbers and what they mean when determining social media [...]
There are too many bloggers who promise to blog often with relevant material and end up falling flat. They fail to live up to their expectations and disappoint interested readers. I am not sure if it is because they lose sight of the value of blogging or, which is probably more likely, do not dedicate [...]
There is a lot of advice directing companies to not cut their marketing budgets during these tough economic times. That is very true, but the secret is to not only refrain from cutting your efforts, but also to reorganize your resources. Keep spending marketing dollars, but spend them wisely. So what are some smarter decisions? [...]
